Thursday, September 27, 2007

Increase Your Sales by Creating a Trustworthy Website

Increase Your Sales by Creating a Trustworthy Website

Even if you have high search engine rankings, people still might not buy from you. The reason for that is that your website might not be trustworthy. Of course, you may need a professional web design to create trust.

In addition, there are a few other things that are necessary to convince your website visitors that they should do business with you:

1. Show your visitors who you are

It's amazing how many Internet businesses don't list their postal addresses. Do they have something to hide?

If your customers don't know who you are and where you live they might refrain from doing business with you. Show your visitors that you have nothing to hide.

2. Show your visitors how you're different

Why should someone buy from you and not from your competitors? Is there anything that distinguishes you from the rest?

Show your website visitors how you're different and why they should use your products or services instead of your competitors'.

3. Show your awards and testimonials from satisfied customers

Web surfers don't like risk. If other people used your products and services before then it's less risky for new customers to try them. Your website visitors want to be reassured that you're a serious business.

If your company or your product has received awards then show them to your visitors. If your current customers have something positive to say about your products or services, list these testimonials on your website.

Show your visitors how other people benefited from your products and services and what other people say about you.

4. Show your guarantees

As mentioned above, web surfers don't like risks. That's why guarantees will help you to sell more.

Show your visitors that you're 100% sure that your product or service really delivers. Give strong guarantees so that your visitors can only win if they try your products.

It's important to have a trustworthy website if you want to sell something on the Internet. Show your visitors that your business is real and that they can trust you by using the tips above.


Incoming Links for High Search Engine Rankings

Getting Incoming Links for High Search Engine Rankings

Incoming links are one of the most important factors for high search engine rankings. If your website doesn't have enough incoming links then it's very difficult to get high rankings for a competitive search term.

It's important that you get the right kind of links. If you have 20 good incoming links then you'll get better rankings than with 100 bad incoming links.

So what makes a good incoming link? There are several points that can make a link better than other links:

1. The link should use the keyword in the anchor text

If you want to get high rankings for a search term like "buy brown shoes" then the links to your website should use exactly that text. The text that is used to link to your site (the "anchor text") influences the words for which your website will get high rankings.

Make sure that the texts that are used to link to your website contain words for which you want to get high rankings on search engines.

2. The link should be from a relevant page

Links from related web pages usually work better than links from unrelated pages. Links from unrelated pages won't hurt your rankings but Google likes links from websites that are related to yours better. That means not a link on a page that has nothing but links of other sites.


3. The link should go to a relevant page on your site

While it's okay to get links to your home page it is better to get links to the page that is most relevant to the chosen anchor text. If the link text is "buy brown shoes" then you should make sure that the link goes to a page that deals with brown shoes.

If the link text matches the content of the linked pages then it's more likely that your web page is really relevant to that term and it's more likely that you'll get high rankings for that search term.

In addition, you increase the user experience. If a surfer clicks on a "buy brown shoes" link it's much more likely that he'll buy on your site if he gets the correct page.

4. It's good if the link is from an authority site

Links from pages with high authority will help to increase the TrustRank of your website. Links from websites with high PageRank have a positive effect on the rankings of your own site.

Unfortunately, the Google PageRank that is displayed in the green bar in Google's toolbar is not the PageRank that Google uses for its ranking algorithm. The PageRank displayed in the toolbar is outdated, often wrong and more a gimmick than a real help (details can be found here and here). You'll often find websites with low PageRank that rank higher than pages with high PageRank in the search results.

Don't trust the green pixels and use common sense. If a website is well known and if the site has good search engine rankings then it's likely that it is also an authority website.

5. The link must not have a nofollow attribute

The nofollow attribute tells search engines that they should not follow a link. Links with that attribute don't help your search engine rankings.

Unfortunately, you have to check the HTML code of your link partners to find out if they use a nofollow attribute to link to your site.

Further information on how to get high quality links can be found in our free link building eBook. If you build links to your website as explained in the eBook, your website will get the best possible rankings on Google and other search engines.

Increase Your Blog Traffic Using Pillar Articles

Increase Your Blog Traffic Using Pillar Articles
By Yaro Starak

Pillar articles on the surface appear to be standard blog articles, but for some special reasons they become the main drivers of traffic to your blog.

They form the foundations - the pillars - of your blog.

SPECIAL OUTCOMES

There is no one particular reason that an article becomes a Pillar, rather it's the results you get
from the article that qualify it as a Pillar.

A Pillar article will perform the following key functions for your blog -

1. Bring in a flood of traffic when first released.

This is often the result people linking to or trackbacking your article and generating a little bit of "buzz" around the blogosphere (other blogs).

2. Provide a definition of a key term, an answer to a commonly asked question, or a brief how-to tutorial.

The article's value is not time dependent, you can refer to it in future blog posts, other bloggers will link to it and refer people to it over and over again. It's timeless information, not news or personal blogging - it's relevant to a wide audience for a long period of time.

3. The traffic keeps coming long after the article is archived deep within your blog.

Often because of reason one above (lots of incoming links to the article) a Pillar article will rank well in search engines and consequently show up on the first page of searches, directing brand new readers to your blog long after you first published the article.

4. Provides a reason to bookmark and/or subscribe to your blog (and RSS feed).

When a first time reader comes to your blog and they see all the fantastic content they are much more likely to bookmark your site for further reading later. They will start monitoring your blog regularly, transforming from casual random surfer into loyal reader because they can see the quality of your previous work.

SPIKE ARTICLES

Don't get confused between a Pillar and a Spike article. A Spike article is all about a quick rush of traffic that often disappears within a day or two and has very little long lasting impact.
Pillars are timeless, Spikes are temporary. One of the tricks is knowing how to convert a Spike into a Pillar.

Without Pillar articles most other traffic building techniques fail. If you don't have Pillars in place most traffic techniques you implement will be Spikes, maybe generating a rush of traffic for brief bursts but very quickly dropping back to where you were previously. You won't convert first time visitors into regular readers.

FOLLOW A BLOG TRAFFIC METHDOLOGY

A well constructed blog, one that follows a traffic building methodology, will retain an
audience long after the blogger stops writing.

This has many positive outcomes, including -

A) You can stop blogging for a week or two without worrying about losing your audience. This means less stress and a more solid blog foundation.

B) The resale value of your blog will be higher because it's value and popularity are based on the existing content, not the potential future content that evaporates when the blogger stops blogging after the sale. It's more about the blog and less about the personality behind the blog.



OnTheAvenues has been providing Search Engine Optimization services since 1998. http://ontheavenues-diy-seo.blogspot.com/ Bonnie Burns SEO Consultant

Friday, September 21, 2007

Don't Make This Blogging Mistake

Don't Make This Blogging Mistake


This is information by Yaro Starak : http://www.blogtrafficschool.com/ He believes wordpress is best for blogging and gives information below on why and how to set it up correctly. I believe that no matter which software you use for a blog, your a head of the game just by using one in conjunction with your web site.


It's one the first questions new bloggers ask - which blog system should I use?

TypePad [www.typepad.com],
Blogger [www.blogger.com]
WordPress [http://www.blogger.com]

are the most popular and while I think they all have their advantages.

Download WordPress (it's no-cost), install it on your server, buy a proper domain name and then get blogging.

MSN Spaces is another blogging system you may have heard of that a lot of teenagers use because it is linked with the MSN Messenger chat service. If you are serious about blogging I would definitely stay clear of it. If you just want to blog about your cat/girlfriend/how much you hate your job then it's fine, but if you are blogging for any professional purposes get something professional.

DON'T LET THIS HAPPEN TO YOU

I'll tell you a story about Steve. Steve is a niche blogger. He set up lots of little blogs on all kinds of topics (niches) aiming to make a few dollars from each blog by placing Google AdSense advertisements on them. Google pays you when someone clicks on the ads.

After a few months he did really well and built up his income. None of his blogs had a lot of traffic, but they got enough from search engines that each blog earned between $1 and $10 per day. In total he earned over $2000 per month from his blogs - not a bad effort.

One day he turned on his computer and all his blogs had gone. Disappeared. Vanished without a trace...

What happened you ask?

He was using one Blogger.com account to manage his blogs and Blogger.com determined that what he was doing was violating their terms of service.

They thought all his blogs were what are called "splogs" - SPAM blogs.

Splogs are blogs set up to get traffic to other sites. They are usually automatically generated and the owners have no intention of producing a useful website - they just want to get traffic.
Essentially they are the SPAM of the blogging world.

Steve contacted the support staff at Blogger.com to explain that his sites were not SPAM sites but it was difficult to convince them and he never got his blogs reactivated. Overnight he lost his regular $2000 per month income in one hit.

OWN YOUR BLOG

If Steve had hosted his blogs on WordPress on his own servers with his own domains this simply would not have happened. It may cost a bit more upfront to buy the domain names and rent the server space (WordPress itself is free) but the security and control you get makes it worthwhile.
Besides the ownership benefit WordPress has many other pluses. My particular favorite features include:

- It's free, very powerful and runs of a mySQL database so it's quick.
- It has a very easy installation procedure.
- There are hundreds of free themes you can download and install allowing you to change the look of your blog.
- There are hundreds of plug-ins that provide extra functionality.

All of the above benefits are available because the WordPress system is Open Source Software, which means anyone can look at the code and modify the program. Consequently there are hundreds of programmers working to make WordPress the best blogging system and they do it for free - just for the good of the software.

GET STARTED

Hopefully I've convinced you that WordPress is the way to go. Now if you haven't done so already, here are the three steps you can do right now to get your new WordPress blog installed.

1. Go to http://wordpress.org/download/ and download WordPress.
2. Buy a domain name and hosting package. At the moment I use and recommend Dreamhost -
http://www.entrepreneurs-journey.com/yaro-recommends/dreamhost/

There are literally thousands of web hosting providers around, just do a Google search if you want more options.

3. Install your blog. Done!

If installing a blog is beyond you then just use the one click installation option in Dreamhost.
You can skip step one above if you do this.

This lets you have a WordPress blog installed with one click so you don't have to do the WordPress uploading process.

BACK-UP YOUR BLOG

I'll leave you with this one last very important note...

If you are going to stay with Blogger.com or TypePad or even if you use WordPress there is one thing you should add to your weekly to-do list - back-ups!

Make sure you have an offline archive of all your content so if for whatever reason you lose your blog you can restore all the content. If you own your domains you won't lose your traffic either because you can restore things to exactly how they
were.

Source: Yaro Starak : http://www.blogtrafficschool.com

Tuesday, September 18, 2007

SEO Tip: Google Datacenters Search Engine Results

SEO Tip: Google Datacenters Search Engine Results


Google has 56 plus data centers. This means what I may see on by Google browser in Phonex AZ may be different from what you see for the same search on your browser. Below is a link that will show you what results are being served up through the different datacenters for the same search phrases

This tool shows your Google search engine results pages across 56 (or more) datacenters all at once.
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OnTheAvenues has been providing Search Engine Optimization services since 1998. http://ontheavenues-diy-seo.blogspot.com/ Bonnie Burns SEO Consultant

Why Don't People Read Your Blog?

Why Don't People Read Your Blog?
Source: Yaro Starak

Why does it seem that some bloggers have all the traffic and others are lucky if they have about 10 visitors per day? You may write regular content for your blog but because no one reads it you feel like you are wasting your time.

All blogs are not created equal. Guy Kawasaki started blogging and a few weeks after launching he had over 4000 daily readers.

Guy is a famous author and business speaker so he had the benefit of lots of other bloggers and media spreading the word for him. Chances are you don't have this advantage. I didn't, I had to earn my traffic the hard way.

Blogging is like starting your own print fanzine.
First you put the hard work in, gather a collection of articles, images and other content and launch your new publication. Once the first issue is ready it's time to get out there and show
it to everyone.

You won't have a marketing budget or the benefits of a public relations officer drumming up free publicity for you. You have to do all this for yourself. You wear all the hats for your blog - author, publisher, marketer and public relations.

This is where a lot of bloggers fail. Often they produce good content but they don't know how to market their blog. They don't know where the best places are to drum up traffic and use "shotgun" tactics - haphazardly shooting for traffic all over the place using as many random methods as possible with no thought into exactly what is the smart way to get traffic. No methodology. No process.

START AT THE BEGINNING

The first step in blog traffic building is accepting the fact that you will have to work for your traffic. No one is going to do it for you. No one is going to help you. Your blog is your baby and you are a single parent, solely responsible for it's growth.

Are you okay with that? Do you accept the burdens?

Yes? Good! Okay, let's move forward.

Blog traffic building begins, just like a magazine, by creating something worth reading. You would never go out and hand out copies of your fanzine if it had only one or two articles in it.

Before we even talk about finding readers for your blog you have to ask whether the readers you are chasing will read your blog once they get there.

Is your blog AMAZING? Do you have great content? Do you even know what great content is?

Take a good look at your blog and review whether your starting content is worthy enough to capture and retain the attention of readers.

If you just switched the "on" button for your blog then there is only one thing you need to worry about. Forget about traffic. Sit down, get your writers hat on and start writing articles.

If you haven't done so already, cover at least these topics before properly launching your blog -

1. Your About Page

Who are you? What you are blogging about and what would a reader of your blog benefit from?

2. Your Contacts Page

Be certain to make it very easy to get in touch with you and if possible include a nice smiley picture of your face. Include a very clear 'contact me' link on your blog or list your email address on your front page and offer more extended content details in a specific sub-page.

Other possible contact details include phone numbers, mailing addresses, Skype, MSN Messenger, AOL, your Linked-In or MySpace account - anything you feel comfortable making available to the public.

3. Pillar Articles

I'll introduce you to the concept of pillar articles soon, but for the moment you need to start working on some nice fat juicy meaty...okay, you get the picture....solid articles. Something substantial. Something worth reading that teaches your audience about the subjects relevant to your blog topic. Not just news reposts from other websites. This is original content from your brain


Source: Yaro Starak - http://www.BlogTrafficSchool.com

OnTheAvenues has been providing Search Engine Optimization services since 1998. http://ontheavenues-diy-seo.blogspot.com/ Bonnie Burns SEO Consultant

How to Write a Media Release

How to Write a Media Release
By Sue Currie, Shine Communications Consultancy

Did you know that publicity is supposedly seven times more effective than advertising? And it is free – that is if you do it yourself. If you know the elements of writing a good media release to capture the attention of journalists, you can benefit from free editorial coverage. Here's a few tips to help you write a media release.

The Beginning

The first and most important thing is to have something interesting to say. Consider your USP – just like in sales. It's your unique selling proposition. After all publicity is "selling". You are selling a story idea to the media. I like to call it the unique shining point. It really needs to stand out, shine, be compelling – not an advertisement, not a boring product plug.

Another element that will really hook the journalist in is to consider the ESP the emotional selling point. Often it is the human element in the story that will capture the reader's attention therefore the attention of the media. Think about what your story is. What is your background? Have you overcome any obstacles to get where you are today? Any achievements or milestones? Where is the human interest?

What's more compelling? An announcement about a wedding limousine service, or the 30th anniversary both in marriage and business of the couple who run the service? This is a story I helped someone uncover in a seminar I conducted. The couple later went on to get a full page colour photo and editorial story in a wedding supplement in their local paper – for free, just by working out the human element of interest to readers.

WIFM

What's in it for me? Or what is in it for them. How does your product or service help others? Your media release needs to state that key element. How will the reader benefit?

It's uninteresting to just say, "Jones & Smith Accountants today announced the launch of their revolutionary new accountancy software package... Better to state – small businesses now have a better way to measure, monitor and manage the costs involved in running their business, thanks to Jones & Smith's new online measurement & analysis accounting system.

The Heading

Write a catchy headline with a short, punchy phrase. Observe how headings are written in newspapers and magazines. You need to grab the reader's attention. Of course that is if you are planning to post your media release snail mail with your product sample or full media kit. But most releases these days are emailed. However, the same principles apply. Use a compelling subject heading or the journalist will simply hit delete. Make it provocative.

The Content

Have a bright opening; start with your strongest point first. Instead of the conventional "today announced that" lead, you should make your release stand out from the crowd with a strong, compelling lead paragraph. Since editors and journalists get so many releases every day, you only have seconds to grab their attention. The first paragraph is where your important information goes, but it needs to be written in an exciting, creative, interesting way.

Consider the 5 W's – Who, What, When, Where, Why; This is an easy formula to remember when writing your release but it is still not enough without some "zing" or compelling elements to "hook" the reader in.

Again - how does it help? Remember the benefit to the reader and perhaps include some "how to" tips on whatever your product or service is.

Use memorable quotes; either of you or someone well-known who can endorse your product. Quotes are often used by the media as they make the story more "real" or personal. A good quote can include why you've started this business or developed your product or how it helps your target audience.

The Format

Title it "Media Release" and always include the date. Include your contact details of telephone, mobile, email and website address. Use letterhead and keep the content to one page – any more and you will löse the journalists' attention. When using email, cut and paste into the body of the email – don't send an attachment.

The Contact

Send your release to the appropriate person – be sure to do your research. Chëck that the "food editor" is still just that and not now the "finance editor". Find out the name of the person and their direct email.

Always follow up with a telephone call or email and keep your media liaison consistent. If you provide good information you are not a nuisance, you are providing a service. Journalists and editors need our information to fill their newspapers, magazines and radio shows.

Supply a creative photo or suggest a photo opportuníty that will add to the impact of having your information publicised.

Gaining publicity in the media will help you become known as an expert in your business field; it will enhance your image and reputation and help you to grow your business.

About The Author
Sue Currie, the director of Shine Communications Consultancy and author of Apprentice to Business Ace – your inside-out guide to personal branding, is a business educator and speaker on personal branding through image and media. Sign up for free monthly tips on personal and professional PR at ShineComms.com.au and learn more about how you can achieve recognition, enhance your image and shine.


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OnTheAvenues has been providing Search Engine Optimization services since 1998. http://ontheavenues-diy-seo.blogspot.com/ Bonnie Burns SEO Consultant

Sunday, September 16, 2007

FREE Secret SGR Affiliate Marketing Program Earns $250 - $500 Per Sale

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Friday, September 14, 2007

Google and Duplicate Content

Google and Duplicate Content

From: Google Webmaster Central Blog

Deftly dealing with duplicate content

Also Must Read: Google and Dupicate Content Used By URLS

At the recent Search Engine Strategies conference in freezing Chicago, many of us Googlers were asked questions about duplicate content. We recognize that there are many nuances and a bit of confusion on the topic, so we'd like to help set the record straight.

What is duplicate content?
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Most of the time when we see this, it's unintentional or at least not malicious in origin: forums that generate both regular and stripped-down mobile-targeted pages, store items shown (and -- worse yet -- linked) via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries.

What isn't duplicate content?
Though we do offer a handy translation utility, our algorithms won't view the same article written in English and Spanish as duplicate content. Similarly, you shouldn't worry about occasional snippets (quotes and otherwise) being flagged as duplicate content.

Why does Google care about duplicate content?
Our users typically want to see a diverse cross-section of unique content when they do searches. In contrast, they're understandably annoyed when they see substantially the same content within a set of search results. Also, webmasters become sad when we show a complex URL (example.com/contentredir?value=shorty-george〈=en) instead of the pretty URL they prefer (example.com/en/shorty-george.htm).

What does Google do about it?
During our crawling and when serving search results, we try hard to index and show pages with distinct information. This filtering means, for instance, that if your site has articles in "regular" and "printer" versions and neither set is blocked in robots.txt or via a noindex meta tag, we'll choose one version to list. In the rare cases in which we perceive that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we'll also make appropriate adjustments in the indexing and ranking of the sites involved. However, we prefer to focus on filtering rather than ranking adjustments ... so in the vast majority of cases, the worst thing that'll befall webmasters is to see the "less desired" version of a page shown in our index.

How can Webmasters proactively address duplicate content issues?

Block appropriately: Rather than letting our algorithms determine the "best" version of a document, you may wish to help guide us to your preferred version. For instance, if you don't want us to index the printer versions of your site's articles, disallow those directories or make use of regular expressions in your robots.txt file.

Use 301s: If you have restructured your site, use 301 redirects ("RedirectPermanent") in your .htaccess file to smartly redirect users, the Googlebot, and other spiders.

Be consistent: Endeavor to keep your internal linking consistent; don't link to /page/ and /page and /page/index.htm.
Use TLDs: To help us serve the most appropriate version of a document, use top level domains whenever possible to handle country-specific content. We're more likely to know that .de indicates Germany-focused content, for instance, than /de or de.example.com.

Syndicate carefully: If you syndicate your content on other sites, make sure they include a link back to the original article on each syndicated article. Even with that, note that we'll always show the (unblocked) version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer.

Use the preferred domain feature of webmaster tools: If other sites link to yours using both the www and non-www version of your URLs, you can let us know which way you prefer your site to be indexed.

Minimize boilerplate repetition: For instance, instead of including lengthy copyright text on the bottom of every page, include a very brief summary and then link to a page with more details.

Avoid publishing stubs: Users don't like seeing "empty" pages, so avoid placeholders where possible. This means not publishing (or at least blocking) pages with zero reviews, no real estate listings, etc., so users (and bots) aren't subjected to a zillion instances of "Below you'll find a superb list of all the great rental opportunities in [insert cityname]..." with no actual listings.

Understand your CMS: Make sure you're familiar with how content is displayed on your Web site, particularly if it includes a blog, a forum, or related system that often shows the same content in multiple formats.

Don't worry be happy: Don't fret too much about sites that scrape (misappropriate and republish) your content. Though annoying, it's highly unlikely that such sites can negatively impact your site's presence in Google. If you do spot a case that's particularly frustrating, you are welcome to file a DMCA request to claim ownership of the content and have us deal with the rogue site.

OnTheAvenues has been providing Search Engine Optimization services since 1998. http://ontheavenues-diy-seo.blogspot.com/ Bonnie Burns SEO Consultant

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Google Goes To The Moon

Google Goes To The Moon. Google offers $30 million to land on the moon

LOS ANGELES--Google on Thursday announced it has sponsored the Google Lunar X Prize, a robotic race to the moon with a purse of $30 million.

The contest invites private teams from around the world to build a robotic rover capable of roaming the lunar surface for at least 500 meters and then sending video, images and data back to Earth, among other feats. The idea behind the challenge is to urge private industry to develop new robotic and virtual-presence technology to reduce the cost of space exploration.

"The Google Lunar X Prize calls on entrepreneurs, engineers and visionaries from around the world to return us to the lunar surface and explore this environment for the benefit of all humanity," said Peter Diamandis, chairman and CEO of the X Prize Foundation, a nonprofit prize-generating group. "Having Google fund the purse and title the competition punctuates our desire for breakthrough approaches and global participation. We look forward to bringing the historic private space race into every home and classroom."

The X Prize Foundation staged a splashy event to announce the contest here at the Wired NextFest conference at the Los Angeles Convention Center. Diamandis, Google co-founder Larry Page and former astronaut Buzz Aldrin were all on hand to talk about the prize. The press conference also featured video commentary from Google co-founder Sergey Brin, Tesla Motors backer Elon Musk and filmmaker James Cameron, who applauded new private industry efforts in space exploration.

"We're going back to the moon not because of a massive government program...This is Moon 2.0 with private industry...kick-starting the future of space exploration," Cameron said.

The contest comes at a time when NASA is working on new spacecraft and technology to take man back to the moon within the next 12 years. At a recent artificial-intelligence conference, Peter Norvig, the former head of computation at NASA's Ames facility who is now Google's director of research, suggested that the space agency is taking the more expensive approach in trying to send astronauts to the moon and that it should focus on robotics.

Page, who is a trustee of the X Prize Foundation, said that he and Google co-founder Brin were excited to fund the prize because they wanted to get kids around the world excited about engineering, math and science.

"I gave a speech recently, saying that science has a serious marketing problem. This is solution to that," said Page, who began conversations with Diamandis in March about backing the prize. "These kinds of contests are a good way to improve the state of...humanity in the world."

To that end, Google and X Prize launched a Web site for classrooms to learn about the project at Googlelunarxprize.org.

The challenge is the largest ever for the X Prize Foundation and the first major prize event for Google, which earlier this year threw a party at the Googleplex to benefit the nonprofit. The X Prize is best known for the $10 million Ansari X Prize, in which 26 teams from seven countries competed to fly a reusable spacecraft 100 kilometers above the Earth.

In 2004, Paul Allen-backed SpaceShipOne won the prize, and the craft has become the model for Richard Branson's Virgin Galactic space tourism company.

More recently, the X Prize Foundation has launched the $10 million Archon X Prize for Genomics, one of the largest such medical prizes. The challenge calls on private companies to create new technology that can map 100 human genomes in 10 days--a breakthrough that could lead to a new era in personalized preventive medicine. The foundation also has an automotive challenge, calling on inventors to build an energy-efficient vehicle that can drive 100 miles on 1 gallon of gas.

Extra: Photonic laser--Earth to Mars in a week? Separately, Google has backed contests like the California Clean Tech Open, which will award six fledgling, environmentally conscious businesses with start-up kits worth $100,000 in cash, office space and professional services.

The Lunar Prize will be broken into segments: a $20 million grand prize, a $5 million second prize and another $5 million in bonuses. To win the $20 million, a team must land its rover on the moon by December 2012; thereafter, the prize drops to $15 million until December 2014, when the contest will end.

To win second prize, a team must land its rover on the moon and send data back to Earth, but it's not required to travel 500 meters. A team can collect bonus money for traveling farther than that distance.

X Prize officials said that they expect to see the first teams attempt the challenge within the next four to six years. Teams must be at least 90 percent privately funded in order to compete.

In an answer to a question about whether X Prize is working with NASA's efforts to go to the moon, Diamandis said that he hopes to start a conversation with the space agency about that. "We hope NASA will be a customer of the winning rover," Diamandis said.

Google and X Prize have teamed with several partners to support the contest, including Space Exploration Technologies (SpaceX), run by PayPal founder Elon Musk. SpaceX will be the preferred launch provider for competing teams. Google and X Prize also have partnered with the Allen Telescope Array, operated by the SETI Institute, to enable the communications downlink from the moon.

Musk, who also spoke at the event, echoed Page's sentiment about inspiring people around the world. "This is the greatest thing we can do for science, engineering and math," he said.Source:Staff Writer, CNET News.com

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The group whose $10 million prize spurred privately funded rocketeers to send a small piloted craft to the cusp of space in 2004 has issued a new challenge: an unmanned moon shot.

With the audacious new contest comes a much bigger prize — as much as $25 million, paid for by Google, the ubiquitous Internet company.

The “Google Lunar X Prize” was announced today in Los Angeles at Wired Magazine’s NextFest conference. The contest calls for entrants to land a rover on the moon that will be able to travel at least 500 meters and send high-resolution video, still images and other data back home.

The X Prize Foundation saw the new contest as one of “the grand challenges of our time that we can use to move people forward,” said Dr. Peter H. Diamandis, chairman and C.E.O. of the foundation.

The prize for reaching the moon and completing the basic tasks of roving and sending video and data will bring the winner $20 million, according to the contest rules; an additional $5 million would be awarded for additional tasks that include roving more than 5,000 meters or sending back images of man-made artifacts like lunar landers from the Apollo program.

The $20 million grand prize will be available until Dec. 31, 2012, and then will drop to $15 million for two years. The contest would be likely to end after that time, though the Google and the foundation would be able to extend it.

The new contest follows the path of the original Ansari X Prize, which was won by SpaceShipOne, a manned spacecraft designed by Burt Rutan’s Scaled Composites and funded by Paul Allen, a cofounder of Microsoft.

That prize was paid for through a special insurance policy secured by Anousheh Ansari, a telecommunications entrepreneur in Texas and a board member of the X Prize Foundation who has since flown aboard the International Space Station. Burt Rutan is designing a second-generation spacecraft called SpaceShipTwo that will be used by Sir Richard Branson’s space tourism company, Virgin Galactic.

The Ansari X Prize was based on earlier contests that spurred exploration and the development of previous generations of aircraft, like the $25,000 Orteig Prize that led to the first solo transatlantic flight, by Charles Lindbergh in the Spirit of St. Louis in 1927. Competitions, the logic goes, build excitement for new technology and bring varied talent and creativity to bear on difficult problems from many approaches.

The new X Prize, Dr. Diamandis said, grew out of research performed last year for NASA as a contest that the space agency would sponsor. The research suggested that six or seven credible contenders could be expected to try for the prize, but NASA ultimately backed away from financing the project, Dr. Diamandis said. “We were left with a very strong concept, but without a funder,” he said.

Then, in March, Dr. Diamandis pitched the idea to Google’s cofounder, Larry Page, who sits on the board of the X Prize foundation, at a foundation fundraiser.

Mr. Page’s reply provides a stark distinction between the ways of government and of billionaire entrepreneurs. “Sounds like a lot of fun,” he told Dr. Diamandis.

The multimillion-dollar project, Mr. Page said, would be “doable,” but his Google cofounder, Sergey Brin, would have to sign on as well. This also happened quickly, Dr. Diamandis recalled.

In a video statement prepared to accompany the announcement, Mr. Brin said that “we believe in the entrepreneurial spirit to accomplish the most ambitious tasks.”

NASA has announced plans to return astronauts to the moon as early as 2020. But without the need to keep humans alive or to make a return trip, the X Prize trips will be simpler missions. In fact, getting to the moon could be the easier part, since launch vehicles that could reach the moon are already available from the Russian and American governments, and potentially could be produced by other nations or by private companies.

A number of successful entrepreneurs from the world of computing and the Internet, like Mr. Allen, have pursued a childhood fascination with space through efforts to create real spacecraft. Elon Musk, a founder of PayPal, has developed rockets through his company, Space Exploration Technologies, and Jeffrey P. Bezos, the founder of Amazon.com, is developing rockets at a facility he owns in West Texas.

Robert Bigelow, who has made his fortune in hotels, is working on a space transportation system and a space station that could be used as an orbiting hotel or research base.

Mr. Musk, who has a development contract with NASA that could lead to a craft to carry astronauts and cargo to the International Space Station, serves on the X Prize foundation board and has offered participants in the competition reduced prices on its Falcon vehicles to make the 248,000-mile trip.

In his video address, Mr. Brin said that within Google, there had even been early discussions along the lines of, “Why don’t we just man a new lunar mission ourselves?”

He said that he realized, however, that the kind of competition that led to SpaceShipOne would harness the creativity of more entrepreneurs and be “more likely to actually achieve the goal.” Source: NY Times By JOHN SCHWARTZ


OnTheAvenues has been providing Search Engine Optimization services since 1998. http://ontheavenues-diy-seo.blogspot.com/ Bonnie Burns SEO Consultant

Monday, September 10, 2007

SEO Tip: Google's Keyword Research Tool

Google's Keyword Research Tool


Did you know that you can use Google's keyword research tool which suggests keywords "related" to the term/phrase you enter. Also it shows you relative search volume by month and comparatively.

Give it a try here. It's free and no account is required to use it:
https://adwords.google.com/select/KeywordToolExternal

With Site Related Keywords, the tool tells you what AdSense thinks your site is about and then related keywords.

OnTheAvenues has been providing Search Engine Optimization services since 1998. http://ontheavenues-diy-seo.blogspot.com/ Bonnie Burns SEO Consultant

Tuesday, September 4, 2007

Google Beta Testing Google Catalogs

Google Catalogs


Did you know Google is beta testing Google catalogs, where you can perform keyword searches and view (images) of pages from over 600 catalogs. http://catalogs.google.com/

I love catalogs...I actually never have to go to a store to shop thanks to catalogs and online ordering...no lines, no crowds, no hassels. Check out the below link as Google beta tests their online catalogs from major retailers. NOTE: This is not the same as Froogle

The catalogs are from many well-known retailers.
http://catalogs.google.com/
OnTheAvenues has been providing Search Engine Optimization services since 1998. http://ontheavenues-diy-seo.blogspot.com/ Bonnie Burns SEO Consultant

SEO Tip: Hyphens Between Keywords Are More Effective

SEO Tip: Hyphens Between Keywords Are More Effective

Question: Is it true using hyphens in between your keywords more effective than using underscores when naming a Web page?

At OnTheAvenues, we always use a hyphen when naming pages with a related keyword phrase. We found that it works to our advantage when developing search engine ready web sites. Of course, we also name the text links with the phrase as well:-)

Example: Is antique-furniture.html more readable by search engines than for
instance antique_furniture.html?

For the answer, read The Google Man, Matt Cutts Blog:
http://www.mattcutts.com/blog/dashes-vs-underscores/

Belowe is from the Matt's Blog

I often get asked whether I’d recommend dashes or underscores for words in urls. For urls in Google, I would recommend using dashes. Why? To find out, let’s take a trip in the Google Time Machine. Set the dial for 1999, the year Matt first discovered Google. Matt was using, I dunno, maybe HotBot at that point? The curtain rises:

Matt: Hmm, this search for [FTP_BINARY] didn’t turn out the way I wanted. I got a couple scuzzy looking urls, and the other documents just have the words “FTP” and “BINARY” but the term “FTP_BINARY” doesn’t actually appear. (Note: Matt was a bit of a nerd, as you can tell.)
Some Random Person That I Don’t Remember: Have you tried Google?

Matt: What’s that?

SROTIDR: It’s a search engine written by nerds for nerds! They index numbers! Sometimes they even index punctuation, like “C++”. Try your underscore search there.
Matt: Okay, here goes. Whoa! They actually return pages with the literal string “FTP_BINARY”! That’s wicked cool! (Did I mention Matt was a nerd? Big-time nerd.)

SROTIDR: Yeah. The wild thing is that they wrote a paper about how they crawl the web and rank pages.

Matt: Well, now that’s just silly. I wonder why they didn’t keep it a secret? I bet those papers will make great reading for my information retrieval class.

I’ve stylized the conversation quite a bit, but I remember how impressed I was that Google indexed numbers and some punctuation (come to think of it, search engines have come a long way in five years). With underscores, Google’s programmer roots are showing. Lots of computer programming languages have stuff like _MAXINT, which may be different than MAXINT. So if you have a url like word1_word2, Google will only return that page if the user searches for word1_word2 (which almost never happens). If you have a url like word1-word2, that page can be returned for the searches word1, word2, and even “word1 word2″.

That’s why I would always choose dashes instead of underscores. To answer a common question, Google doesn’t algorithmically penalize for dashes in the url. Of course I can only speak for Google, not other search engines. And bear in mind that if your domain looks like www.buy-cheap-viagra-online-while-consolidating-your-debt-so-you-can-play-texas-holdem-while-watching-porn.com, that may still attract attention for other reasons

For the answer, read The Google Man, Matt Cutts Blog: http://www.mattcutts.com/blog/dashes-vs-underscores/


OnTheAvenues has been providing Search Engine Optimization services since 1998. http://ontheavenues-diy-seo.blogspot.com/ Bonnie Burns SEO Consultant