Converting Your Web Visitors To Buyers. Do Not Hide Prices

Converting Your Web Visitors To Buyers. Do Not Hide Prices

We all hate surprises, especially when we're shopping online. Don't hide the price and don't hide the shipping cost.

Some online merchants may do this on their sites, but it doesn't mean you have to. In fact, if you clearly state the price when a merchant isn't, then you're doing the potential customer a service.

If you can state on your page that Product A costs $50, tax is an extra $5 and Shipping is $10 then the potential customer can dance merrily through the shopping cart without being stopped in their tracks by extra costs.

If a customer knows from the very beginning that to get Product A delivered to their door is going to cost $65 then their brains and credit card are prepared for the dreaded process of the shopping cart and parting with their money.

Also, remember people in other countries. If Product A is only shipped in the USA and Canada then state it early on. You're not going to lose a customer as they can't receive Product A anyway, but you do gain the trust and respect of that person as you've saved them the hassle of going through the whole shopping cart process only to find at the last page, in the small print, that they don't ship to the UK.

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