What Google Knows About Spam 10 Minute Video
The Pope Debates A Rabbi
(Humor break from SEO readings)
Several centuries ago, the Pope decreed that all the Jews had to convert to Catholicism or leave Italy. There was a huge out cry from the Jewish community, so the Pope offered a deal. He'd have a religious debate with the leader of the Jewish community. If the Jews won, they could stay in
Italy; if the Pope won, they'd have to convert or leave.
The Jewish people met and picked an aged and wise rabbi to represent them in the debate. However, as the rabbi spoke no Italian, and the Pope spoke no Yiddish, they agreed that it would be a 'silent' debate.
On the chosen day the Pope and rabbi sat opposite each other.
The Pope raised his hand and showed three fingers. The rabbi looked back and raised one finger. Next, the Pope waved his finger around his head. The rabbi pointed to the ground where he sat. The Pope brought out a communion wafer and a chalice of wine. The rabbi pulled out an apple. With that, the Pope stood up and declared himself beaten and said that the rabbi was too clever. The Jews could stay in Italy. Later the cardinals met with the Pope and asked him what had happened.
The Pope said, 'First I held up three fingers to represent the Trinity.
He responded by holding up a single finger to remind me there is still only one Go d common to both our beliefs. Then, I waved my finger around my head to show him that God was all around us. He responded by pointing to the ground to show that God was also right here with us. 'I pulled out the wine and water to show that God absolves us of all our sins. He pulled out an apple to remind me of the original sin. 'He bested me at every move and I could not continue.'
Meanwhile, the Jewish community gathered to ask the rabbi how he'd won.
'I haven't a clue' the rabbi said. 'First, he told me that we had three days to get out of Italy, so I gave him the finger. 'Then he tells me that the whole country would be cleared of Jews and I told him that we were staying right here.' 'And then what?' asked a woman. 'Who knows?'
said the rabbi. 'He took out his lunch so I took out mine.'
Do search engines care about the usability of your web pages? Does it make a difference whether your web pages are easy to navigate or not?
A recent patent application from Yahoo indicates that search engines might take a look at your web page design. The document includes a long list of factors that search engines can consider to determine the usability of a web page.
Why can usability be important to search engines?
The patent application contains a short paragraph that explains why search engines might consider the usability of web pages:
"It can be important to make web pages easy and pleasing to use, which can be particularly important for web pages it is desired to monetize.
If such web pages are not easy and pleasing to use, the money-making potential of those web pages can be jeopardized. One conventional indication of whether a web page is easy and pleasing to use is called 'clutter.'"
Web pages with good usability usually have a higher conversion rate than cluttered web pages. Web pages with good usability often have a higher quality than other web pages and search engines try to return high quality web pages in their search results.
Which factors can search engines analyze to determine the clutter of your pages?
Yahoo's patent applications provides a list of 51 web page elements that can be analyzed to determine the clutter of a web page:
Total number of links
Total number of words
Total number of images (non-ad images)
Image area above the fold (non-ad images)
Dimensions of page
Page area (total)
Page length
Total number of tables
Maximum table columns (per table)
Maximum table rows (per table)
Total rows
Total columns
Total cells
Average cell padding (per table)
Average cell spacing (per table)
Dimensions of fold
Fold area
Location of center of fold relative to center of page
Total number of font sizes used for links
Total number of font sizes used for headings
Total number of font sizes used for body text
Total number of font sizes
Presence of “tiny” text
Total number of colors (excluding ads)
Alignment of page elements
Average page luminosity
Fixed vs. relative page width
Page weight (proxy for load time)
Total number of ads
Total ad area
Area of individual ads
Area of largest ad above the fold
Largest ad area
Total area of ads above the fold
Page space allocated to ads
Total number of external ads above the fold
Total number of external ads below the fold
Total number of external ads
Total number of internal ads above the fold
Total number of internal ads below the fold
Total number of internal ads
Number of sponsored link ads above the fold
Number of sponsored link ads below the fold
Total number of sponsored link ads
Number of image ads above the fold
Number of image ads below the fold
Total number of image ads
Number of text ads above the fold
Number of text ads below the fold
Total number of text ads
Position of ads on page
According to the patent application, Yahoo might also consider the presence of animated and flashing ads and the average ad luminosity.
What does this mean to your web pages?
Good website usability can greatly improve the conversion rate of your website. If your website gets many visitors but only a few sales then it might be that your web pages are too cluttered and that you have to improve your website design.
Google has a similar patent application with the name "Detecting and rejecting annoying documents" so it seems that good website design becomes more and more important if you want to get high search engine rankings.
The HTML code of your web pages must make a good impression to search engines. If search engines find that your web pages don't have the right content then these pages cannot get high search engine rankings.
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